Las estrategias del lenguaje publicitario en los anuncios de cosmética
Práce je psána ve španělském jazyce a zabývá se strategiemi jazyka v reklamách na kosmetiku publikovaných v časopisech určených pro ženy. Jazyk reklamy je analyzován z hlediska slovní zásoby (neologizace, přejímání cizích slov, využití jednotlivých slovních druhů), syntaxe (typy vět) a z hlediska pr...
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| Hlavní autor: | |
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| Další autoři: | |
| Typ dokumentu: | VŠ práce nebo rukopis |
| Jazyk: | Španělština |
| Vydáno: |
2006
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| Témata: | |
| On-line přístup: | http://is.muni.cz/th/65052/ff_m/ |
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| 100 | 1 | |a Antonická, Pavla |% UČO 65052 |* [absolvent FF MU, 2006] |4 dis | |
| 242 | 1 | 0 | |a Strategies of the language of advertising in advertisements of cosmetics |y eng |
| 245 | 1 | 4 | |a Las estrategias del lenguaje publicitario en los anuncios de cosmética |h [rukopis] / |c Pavla Antonická |
| 260 | |c 2006 | ||
| 300 | |a 69 l. | ||
| 500 | |a Vedoucí práce: Petr Stehlík | ||
| 502 | |a Diplomová práce (Mgr.)--Masarykova univerzita, Filozofická fakulta, 2006 | ||
| 520 | 2 | |a Práce je psána ve španělském jazyce a zabývá se strategiemi jazyka v reklamách na kosmetiku publikovaných v časopisech určených pro ženy. Jazyk reklamy je analyzován z hlediska slovní zásoby (neologizace, přejímání cizích slov, využití jednotlivých slovních druhů), syntaxe (typy vět) a z hlediska pragmatického (jakých metod využívá, aby působil na čtenářky) |% cze | |
| 520 | 2 | 9 | |a The whole work is written in Spanish. It deals with the strategies of the language of advertising in advertisements of cosmetics published in magazines aimed at women. It studies the use of Spanish from the lexical, syntactic and pragmatic point of view |9 eng |
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| 650 | 0 | 9 | |a cosmetics |2 eczenas |
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| 710 | 2 | |a Masarykova univerzita. |b Ústav románských jazyků a literatur |7 olak2002158671 |4 dgg | |
| 856 | 4 | 1 | |u http://is.muni.cz/th/65052/ff_m/ |
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