Akceptace klamavé reklamy ve vztahu k charakteristikám osobnosti
Tato práce se zabývá vztahem mezi klamavou reklamou a osobnostními charakteristikami. Cílem práce je zjistit, zda mezi nimi existuje souvislost. Je použito dvou nástrojů: MBTI (Myers Briggs Type Indicator), který měří osobnostní charakteristiky, a pro tuto práci vytvořený dotazník zkoumající míru ak...
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| Další autoři: | |
| Typ dokumentu: | VŠ práce nebo rukopis |
| Jazyk: | Čeština |
| Vydáno: |
2008
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| Témata: | |
| On-line přístup: | http://is.muni.cz/th/181820/fss_b/ |
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| 100 | 1 | |a Haltufová, Martina, |d 1986- |7 mzk2008479440 |% UČO 181820 |4 dis | |
| 242 | 1 | 0 | |a Acceptance of Deception in Advertising in Relation to Personality Characteristics |y eng |
| 245 | 1 | 0 | |a Akceptace klamavé reklamy ve vztahu k charakteristikám osobnosti |h [rukopis] / |c Martina Haltufová |
| 260 | |c 2008 | ||
| 300 | |a 50 s. | ||
| 500 | |a Vedoucí práce: Zbyněk Vybíral | ||
| 502 | |a Bakalářská práce (Bc.)--Masarykova univerzita, Fakulta sociálních studií, 2008. | ||
| 520 | 2 | |a Tato práce se zabývá vztahem mezi klamavou reklamou a osobnostními charakteristikami. Cílem práce je zjistit, zda mezi nimi existuje souvislost. Je použito dvou nástrojů: MBTI (Myers Briggs Type Indicator), který měří osobnostní charakteristiky, a pro tuto práci vytvořený dotazník zkoumající míru akceptace klamavé reklamy. Byla hledána korelace mezi skóry z obou dotazníků. Žádná se však nenašla. Žádný vztah, lineární, ani jiný, nebyl nalezen. Vztah mezi akceptací klamavé reklamy a osobnostními charakteristikami měřený uvedenými dotazníky a v daném výzkumném souboru neexistuje. |% cze | |
| 520 | 2 | 9 | |a This study deals with the relationships between deception in advertising and personality characteristics. Goal of research is indication of personality characteristics’ influence to acceptance of deception in advertising. There were used two questionnaires: MBTI (Myers Briggs Type Indicator) measures personality characteristics, and author’s own measuring tool measures acceptance of deception in advertising. A correlation was sought between scores from both questionnaires. Any correlation was not revealed. The relationship between deception in advertising and personality characteristics does not exist. |9 eng |
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