Marketingová analýza Musea Kampa
V předkládané bakalářské práci jsem se snažila analyzovat úspěšné fungování malého muzea které jsem postavila na základní principy marketingu. Součástí práce je analýza SWOT silných a slabých stránek muzea a příležitostí a hrozeb v jeho okolí. Těžištěm práce je pak analýza jednotlivých složek market...
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| Hlavní autor: | |
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| Další autoři: | |
| Typ dokumentu: | VŠ práce nebo rukopis |
| Jazyk: | Čeština |
| Vydáno: |
2007
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| Témata: | |
| On-line přístup: | http://is.muni.cz/th/145123/ff_b/ |
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| 242 | 1 | 0 | |a Marketing analyse of Museum Kampa |y eng |
| 245 | 1 | 0 | |a Marketingová analýza Musea Kampa |h [rukopis] / |c Lenka Lerchová |
| 260 | |c 2007 | ||
| 300 | |a 60 l. : |b il. | ||
| 500 | |a Vedoucí práce: Jan Dolák | ||
| 502 | |a Bakalářská práce (Bc.)--Masarykova univerzita, Filozofická fakulta, 2007 | ||
| 520 | 2 | |a V předkládané bakalářské práci jsem se snažila analyzovat úspěšné fungování malého muzea které jsem postavila na základní principy marketingu. Součástí práce je analýza SWOT silných a slabých stránek muzea a příležitostí a hrozeb v jeho okolí. Těžištěm práce je pak analýza jednotlivých složek marketingového mixu rozšířená o vlastní postřehy a nápady, které by mohlo museum v budoucnosti využít k zlepšení a rozšíření nabídky |% cze | |
| 520 | 2 | 9 | |a I n my bachelors thesis I have tried to analyse succesfully functioning of Museum Kampa, which I have based on basic principles of marketing. I have tried to evaluate individual aspects of marketing mix and suggest my own ideas and improvement , which can museum use as inspiration in future |9 eng |
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