Srovnávací reklama v ČR a v zahraničí
The diploma thesis with the title - Comparative advertising in the Czech republic and foreign countries is focused in 20 000 words mainly on domain of unfair competition and comparative advertising in the Czech republic and takes a detailed view on current legal status, being seen in the Czech comme...
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| Další autoři: | |
| Typ dokumentu: | VŠ práce nebo rukopis |
| Jazyk: | Čeština |
| Vydáno: |
2006.
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| Témata: | |
| On-line přístup: | http://is.muni.cz/th/61312/pravf_m/ |
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| 520 | 2 | 9 | |a The diploma thesis with the title - Comparative advertising in the Czech republic and foreign countries is focused in 20 000 words mainly on domain of unfair competition and comparative advertising in the Czech republic and takes a detailed view on current legal status, being seen in the Czech commercial law act nr. 513/1991, as well as points out some legal inaccuracies in implementing the Directive 84/450/EEC concerning misleading and comparative advertising and makes the suggestions about prospect legal amendments. |9 eng |
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