Srovnávací reklama v ČR a v zahraničí
The diploma thesis with the title - Comparative advertising in the Czech republic and foreign countries is focused in 20 000 words mainly on domain of unfair competition and comparative advertising in the Czech republic and takes a detailed view on current legal status, being seen in the Czech comme...
Uloženo v:
| Hlavní autor: | |
|---|---|
| Další autoři: | |
| Typ dokumentu: | VŠ práce nebo rukopis |
| Jazyk: | Čeština |
| Vydáno: |
2006.
|
| Témata: | |
| On-line přístup: | http://is.muni.cz/th/61312/pravf_m/ |
| Shrnutí: | The diploma thesis with the title - Comparative advertising in the Czech republic and foreign countries is focused in 20 000 words mainly on domain of unfair competition and comparative advertising in the Czech republic and takes a detailed view on current legal status, being seen in the Czech commercial law act nr. 513/1991, as well as points out some legal inaccuracies in implementing the Directive 84/450/EEC concerning misleading and comparative advertising and makes the suggestions about prospect legal amendments. |
|---|---|
| Popis jednotky: | Vedoucí práce: Eva Večerková. |
| Fyzický popis: | 59 l. |