Influencing customer demand : an operations management approach /
"In today's competitive markets, considering the demand and the supply chain sides are crucial to keeping revenue and customer satisfaction maximized. Managing and planning demand play a vital role in the sustainability of a company. This is the first book to discuss managerial, mathematic...
Uloženo v:
| Další autoři: | , |
|---|---|
| Typ dokumentu: | Kniha |
| Jazyk: | Angličtina |
| Vydáno: |
Boca Raton :
CRC Press,
2021
|
| Vydání: | First edition |
| Témata: | |
| On-line přístup: | Elektronická verze přístupná pouze pro studenty a pracovníky MU |
| Příbuzné jednotky: | Tištěná verze::
Influencing customer demand : an operations management approach |
| LEADER | 03598cam a22005897i 4500 | ||
|---|---|---|---|
| 001 | MUB03000024394 | ||
| 003 | CZ BrMU | ||
| 005 | 20230120075437.0 | ||
| 008 | 220930s2021 xxu|||||o|||||||||||eng d | ||
| STA | |a EIZ |c TAYLOR AND FRANCIS-ESF trvale nakupy |d 2022-09-30 | ||
| 020 | |a 978-1-003-10744-6 |q (ebook) | ||
| 035 | |a (FlBoTFG)9781003107446 | ||
| 035 | |a (OCoLC)1238128725 | ||
| 035 | |a (OCoLC-P)1238128725 | ||
| 040 | |a OCoLC-P |b cze |e rda |c OCoLC-P |d BOD022 | ||
| 072 | 7 | |a 658 |x Řízení a správa podniku |2 Konspekt |9 4 | |
| 080 | |a 658.8:005 |2 MRF | ||
| 080 | |a 339.13 |2 MRF | ||
| 080 | |a 658.811 |2 MRF | ||
| 080 | |a (048.8:082) |2 MRF | ||
| 245 | 0 | 0 | |a Influencing customer demand : |b an operations management approach / |c edited by M. Hemmati and Mohsen S. Sajadieh |
| 250 | |a First edition | ||
| 264 | 1 | |a Boca Raton : |b CRC Press, |c 2021 | |
| 300 | |a 1 online zdroj (x, 287 stran) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 520 | 3 | 9 | |a "In today's competitive markets, considering the demand and the supply chain sides are crucial to keeping revenue and customer satisfaction maximized. Managing and planning demand play a vital role in the sustainability of a company. This is the first book to discuss managerial, mathematical, and the conceptual framework of influencing factors on demand along with accurate mathematical analysis to evaluate and raise revenue. The book provides an understanding of the key factors that influence buyer demand. It presents the mathematical relationship between the influencing factors and the demand functions. It discusses the methods used for influencing demand, how to measure demand dependence on factors such as price, quality, and inventory and it helps management improve alignment between supply and demand by affecting the levels and understanding the role within the SCM. This book is applicable for the professional, as well as for academia. It can help those working in SCM, Project Management, Production, Inventory Control, Scheduling, Engineering Management, Retail Management, and Operations Management"-- |9 eng |
| 533 | |a Elektronická reprodukce. |n Přístup pouze pro oprávněné uživatele | ||
| 650 | 0 | 7 | |a marketingový management |7 ph115229 |2 czenas |
| 650 | 0 | 7 | |a nabídka a poptávka |7 ph849401 |2 czenas |
| 650 | 0 | 7 | |a management prodeje |7 ph137814 |2 czenas |
| 650 | 0 | 9 | |a marketing management |2 eczenas |
| 650 | 0 | 9 | |a supply and demand |2 eczenas |
| 650 | 0 | 9 | |a sales management |2 eczenas |
| 655 | 7 | |a kolektivní monografie |7 fd501537 |2 czenas | |
| 655 | 7 | |a e-knihy online |2 CZ-BrMU | |
| 655 | 9 | |a collective monographs |2 eczenas | |
| 655 | 9 | |a e-books online |2 eCZ-BrMU | |
| 700 | 1 | |a Hemmati, M. |7 mub20231174589 |4 edt | |
| 700 | 1 | |a Sajadieh, Mohsen S. |7 mub20231174586 |4 edt | |
| 776 | 0 | 8 | |i Tištěná verze: |t Influencing customer demand : an operations management approach |z 978-0-367-61998-5 |
| 856 | 4 | 0 | |z Elektronická verze přístupná pouze pro studenty a pracovníky MU |u https://www.taylorfrancis.com/books/9781003107446 |
| CAT | |c 20220930 |l MUB03 |h 1316 | ||
| CAT | |a PUTNOVA |b 02 |c 20221004 |l MUB03 |h 0936 | ||
| CAT | |a FUKSOVA |b 02 |c 20221005 |l MUB03 |h 1142 | ||
| CAT | |a PUTNOVA |b 02 |c 20230120 |l MUB03 |h 0750 | ||
| CAT | |a PUTNOVA |b 02 |c 20230120 |l MUB03 |h 0754 | ||
| 995 | |a eBook | ||
| 994 | - | 1 | |l MUB03 |l MUB03 |m EBOOK |1 ESF |a Ekonomicko-správní fakulta |2 EBECO |b e-knihy (trvalý nákup) |5 42004L0379 |8 20221004 |f 83 |f Dálkově přístupná |r 20221004 |
| AVA | |a ECO50 |b ESF |c e-knihy (trvalý nákup) |e available |t K dispozici |f 1 |g 0 |h N |i 0 |j EBECO | ||