Advances in electronic marketing /
"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.
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| Další autoři: | , |
|---|---|
| Typ dokumentu: | Kniha |
| Jazyk: | Angličtina |
| Vydáno: |
Hershey, Pa. :
Idea Group Publishing,
c2005
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| Edice: | Gale virtual reference library
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| Témata: | |
| On-line přístup: | Elektronická verze přístupná pouze pro studenty a pracovníky MU |
| Příbuzné jednotky: | Tištěná verze::
Advances in electronic marketing |
Obsah:
- Attracting and retaining online buyers : comparing B2B and B2C customers - Eileen Bridges, Ronald E. Goldsmith, Charles F. Hofacker
- Unlocking e-customer loyalty - Alvin Y.C. Yeo, Michael K.M. Chiam
- Drivers and barriers to online shopping : the interaction of product, consumer, and retailer factors - Francesca Dall'Olmo Riley, Daniele Scarpi, Angelo Manaresi
- eCRM : understanding Internet confidence and the implications for customer relationship management - Terry Daugherty, Matthew Eastin, Harsha Gangadharbatla
- Global Internet marketing strategy : framework and managerial insights - Gopalkrishnan R. Iyer
- Interactive brand experience : the concept and the challenges - Mary Lou Roberts
- Viral marketing : the use of surprise - Adam Lindgreen, Jočelle Vanhamme
- Retailer use of permission-based mobile advertising - Jari Salo, Jaana Tčahtinen
- Integrating Internet-database marketing for CRM - Sally Rao, Chris O'Leary
- Developing brand assets with wireless devices - Jari H. Helenius, Veronica Liljander
- Geographic information systems (GIS) in e-marketing - Mark R. Leipnik, Sanjay S. Mehta
- Legal online marketing issues : the opportunities and challenges - Michael T. Zugelder
- Regulatory and marketing challenges between the U.S. and EU for online markets - Heiko deB. Wijnholds, Michael W. Little
- Modeling the effects of attitudes toward advertising on the Internet - Chris Manolis ... [et al.]
- Virtual community : a model of successful marketing on the Internet - Carlos Falviâan, Miguel Guinalâiu
- An online consumer purchase decision cycle - Penelope Markellou, Maria Rigou, Spiros Sirmakessis.