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03369cam a2200817 i 4500 |
| 001 |
MUB01006462538 |
| 003 |
CZ BrMU |
| 005 |
20200708082130.0 |
| 007 |
ta |
| 008 |
160302s2016 xr ac f 000 0 cze |
| STA |
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|a POSLANO DO SKCR
|b 2020-09-21
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| 015 |
|
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|a cnb002780492
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| 020 |
|
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|a 978-80-247-5769-8
|q (brožováno)
|
| 035 |
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|a (CZ-PrNK)nkc20162780492
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| 035 |
|
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|a (OCoLC)946295337
|
| 040 |
|
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|a ABA001
|b cze
|d OLA001
|d BOD031
|d BOD010
|e rda
|
| 072 |
|
7 |
|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
|
| 080 |
|
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|a 658.8:316.77
|2 MRF
|
| 080 |
|
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|a 659.1
|2 MRF
|
| 080 |
|
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|a 659.4
|2 MRF
|
| 080 |
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|a 658.8:394.4
|2 MRF
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| 080 |
|
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|a 338.246.027
|2 MRF
|
| 080 |
|
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|a (048.8:082)
|2 MRF
|
| 100 |
1 |
|
|a Karlíček, Miroslav,
|d 1979-
|7 vse2010558291
|4 aut
|
| 245 |
1 |
0 |
|a Marketingová komunikace :
|b jak komunikovat na našem trhu /
|c Miroslav Karlíček a kolektiv
|
| 246 |
3 |
0 |
|a Jak komunikovat na našem trhu
|
| 250 |
|
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|a 2., aktualizované a doplněné vydání
|
| 264 |
|
1 |
|a Praha :
|b Grada Publishing,
|c 2016
|
| 300 |
|
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|a 221 stran :
|b ilustrace (některé barevné), portréty ;
|c 24 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a bez média
|b n
|2 rdamedia
|
| 338 |
|
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|a svazek
|b nc
|2 rdacarrier
|
| 504 |
|
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|a Obsahuje bibliografii a bibliografické odkazy
|
| 650 |
0 |
7 |
|a event marketing
|7 ph200847
|2 czenas
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
7 |
|a public relations
|7 ph115957
|2 czenas
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a sponzorství
|7 ph125939
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a corporate sponsorship
|2 eczenas
|
| 650 |
0 |
9 |
|a event marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a public relations
|2 eczenas
|
| 655 |
|
7 |
|a kolektivní monografie
|7 fd501537
|2 czenas
|
| 655 |
|
9 |
|a collective monographs
|2 eczenas
|
| 856 |
4 |
1 |
|u https://www.bookport.cz/kniha/marketingova-komunikace-2536/
|z Elektronická verze přístupná pouze pro studenty a pracovníky ESF a FSS MU
|x BookPort
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