Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the 30 relationships-- of a new marketing paradigm incomporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing and the value-creating network society /
Uloženo v:
| Hlavní autor: | |
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| Typ dokumentu: | Kniha |
| Jazyk: | Angličtina |
| Vydáno: |
London :
Routledge, Taylor & Francis Group,
2012
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| Vydání: | Third edition |
| Témata: |
| Fyzický popis: | xiv, 376 stran |
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| ISBN: | 978-0-7506-8633-4 |