Státní zámek Bučovice - zhodnocení marketingových příležitostí
Bakalářská práce hodnotí marketingové příležitosti Státního zámku Bučovice. Zámek je Národní kulturní památkou ve vlastnictví státu, spravovanou Národním památkovým ústavem. Aplikovaná teorie marketingových strategií kombinuje prostředí výrobních podniků, institucí poskytující služby a neziskového s...
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| Hlavní autor: | |
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| Další autoři: | |
| Typ dokumentu: | VŠ práce nebo rukopis |
| Jazyk: | Čeština |
| Vydáno: |
2007
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| Témata: | |
| On-line přístup: | http://is.muni.cz/th/145747/ff_b/ |
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| 242 | 1 | 0 | |a Castle Bučovice - marketing opportunities evaluation |y eng |
| 245 | 1 | 0 | |a Státní zámek Bučovice - zhodnocení marketingových příležitostí |h [rukopis] / |c Lucie Nováková |
| 260 | |c 2007 | ||
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| 500 | |a Vedoucí práce: Jan Dolák | ||
| 502 | |a Bakalářská práce (Bc.)--Masarykova univerzita, Filozofická fakulta, 2007 | ||
| 520 | 2 | |a Bakalářská práce hodnotí marketingové příležitosti Státního zámku Bučovice. Zámek je Národní kulturní památkou ve vlastnictví státu, spravovanou Národním památkovým ústavem. Aplikovaná teorie marketingových strategií kombinuje prostředí výrobních podniků, institucí poskytující služby a neziskového sektoru. V první části práce je popsáno, co je produktem zámku v Bučovicích, který nabízí potenciálnímu návštěvníkovi. Popis je proveden pomocí sedmi charakteristik, včetně cílové skupiny, propagace zámku i místa, kde se nachází. Ve druhé části je zpracován marketingový audit, který popisuje cíle a poslání zámku, trh, na kte-rém se může uplatnit, jeho vnější podmínky a ekonomickou situaci. Na základě těchto popisů je sestavena SWOT analýza, která ukazuje silné a slabé stránky zámku a naznačuje jeho příle-žitosti i hrozby a vysvětluje jejich souvislosti. V závěru práce jsou stanovena doporučení k možnému zlepšení situace a možnosti dalšího rozvoje |% cze | |
| 520 | 2 | 9 | |a This thesis aims at evaluating marketing opportunities of the Bučovice State Chateau. The Chateau is a state-owned National Heritage administered by the National Heritage Institute. Applied theory of marketing strategies combines the features of manufacturing companies, service providers and non-profit organizations. The initial part describes the product at Bučo-vice which is being offered to customers. The analysis is based on seven specific characteris-tics including the target group, place promotion and the Chateau‘s location. The second part elaborates the marketing audit including the aim and mission of the Chateau, the market po-tential, the marketing environment and the economic outlook. The SWOT analysis is applied to evaluate the strengths and weaknesses and possible opportunities and threads including the wider context. In the discussion, some future steps as well as further marketing development are recommended |9 eng |
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