Muzeum Litovel - marketingová strategie malého muzea
Muzeum Litovel je malá organizace, která v současné době hledá svoji pozici a snaží se být úspěšnou muzejní institucí. V mé bakalářské práci jsem se pokusila představit, popsat a zhodnotit současnou nabídku tohoto muzea. Vlastní hodnocení a návrhy na zlepšení stavím na principech marketingu, který n...
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Hlavní autor: | |
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Typ dokumentu: | VŠ práce nebo rukopis |
Jazyk: | Čeština |
Vydáno: |
2007
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Témata: | |
On-line přístup: | http://is.muni.cz/th/145093/ff_b/ |
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072 | 7 | |a 069 |x Muzea. Muzeologie. Muzejnictví. Výstavy |2 Konspekt |9 12 | |
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100 | 1 | |a Žížková, Kateřina |% UČO 145093 |* [absolvent FF MU, 2007] |4 dis | |
242 | 1 | 0 | |a Museum Litovel - marketing strategy of small museum |y eng |
245 | 1 | 0 | |a Muzeum Litovel - marketingová strategie malého muzea |h [rukopis] / |c Kateřina Žížková |
260 | |c 2007 | ||
300 | |a 73 l. : |b il. | ||
500 | |a Vedoucí práce: Jan Dolák | ||
502 | |a Bakalářská práce (Bc.)--Masarykova univerzita, Filozofická fakulta, 2007 | ||
520 | 2 | |a Muzeum Litovel je malá organizace, která v současné době hledá svoji pozici a snaží se být úspěšnou muzejní institucí. V mé bakalářské práci jsem se pokusila představit, popsat a zhodnotit současnou nabídku tohoto muzea. Vlastní hodnocení a návrhy na zlepšení stavím na principech marketingu, který nejlépe vystihuje podstatu úspěšného řízení a to nejen u komerčních firem |% cze | |
520 | 2 | 9 | |a Museum Litovel is a small organization that is looking for its own position at present and trying to form into a successful museum institution. In my paper I tried to introduce, describe and evaluate present offer of this museum. My own evaluation and suggestions for improvement are based on principles of marketing that best describe the fundamental of successful management of an organization - and not only a commercial one |9 eng |
650 | 0 | 7 | |a marketingový audit |7 ph139256 |2 czenas |
650 | 0 | 7 | |a muzea |7 ph115380 |z Česko |2 czenas |
650 | 0 | 9 | |a marketing audits |2 eczenas |
650 | 0 | 9 | |a museums |z Czechia |2 eczenas |
651 | 7 | |a Litovel (Česko) |7 ge129848 |2 czenas | |
651 | 9 | |a Litovel (Czechia) |2 eczenas | |
655 | 7 | |a bakalářské práce |7 fd132403 |2 czenas | |
655 | 9 | |a bachelor's theses |2 eczenas | |
658 | |a Historické vědy |b Muzeologie |c FF B-HI MU (MU) |2 CZ-BrMU | ||
700 | 1 | |a Dolák, Jan, |d 1962- |7 xx0006092 |% UČO 69885 |4 ths | |
710 | 2 | |a Masarykova univerzita. |b Ústav archeologie a muzeologie |7 kn20020322418 |4 pbl | |
856 | 4 | 1 | |u http://is.muni.cz/th/145093/ff_b/ |
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