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02710nam a22006617a 4500 |
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MUB01000497257 |
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070405s1999 xxk||||| |||||||||||eng d |
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|a POSLANO DO SKCR
|b 2014-02-27
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|q (pbk.)
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|x Řízení a správa podniku
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1 |
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|a Gummesson, Evert,
|d 1936-
|7 mub2017951861
|4 aut
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| 245 |
1 |
0 |
|a Total relationship marketing :
|b from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm /
|c Evert Gummesson
|
| 260 |
|
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|a Oxford :
|b Butterworth-Heinemann,
|c 1999
|
| 300 |
|
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|a xiii, 281 s.
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| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
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| 650 |
0 |
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|a marketingový management
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| 650 |
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|a marketing
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|a marketing management
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| 650 |
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|a marketing
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| 655 |
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|a monografie
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| 655 |
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|a monographs
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