Podobné jednotky

• Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the 30 relationships-- of a new marketing paradigm incomporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing and the value-creating network society /
  Autor: Gummesson, Evert, 1936-
  Vydáno: (2012)
• Handbook of relationship marketing /
  Vydáno: (2000)
• Marketing in Europe : case studies /
  Vydáno: (1994)
• Promotional strategy : managing the marketing communications process /
  Autor: Engel, James F., 1934-, a další
  Vydáno: (1987)
• Tohle je marketing! : zcela nový přístup k marketingu, prodeji a reklamě /
  Autor: Godin, Seth, 1960-
  Vydáno: (2020)