Stilistische Elemente in der Werbung
Práce se zabývá analýzou stylistických prostředků v reklamě. Teoretická část je věnována obecným otázkám reklamy a jazyka reklamy, jejich funkcím, metodám analýzy a vztahu mezi textem a obrázkem. Dále jsou vysvětleny základní pojmy německé stylistiky a je předložen návrh klasifikace stylistických el...
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| Typ dokumentu: | VŠ práce nebo rukopis |
| Jazyk: | Němčina |
| Vydáno: |
2006
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| Témata: | |
| On-line přístup: | http://is.muni.cz/th/64458/ff_m/ |
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| 072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
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| 100 | 1 | |a Zajícová, Kateřina |% UČO 64458 |* [absolvent FF MU] |4 dis | |
| 242 | 1 | 0 | |a Style elements in advertisement. |y eng |
| 245 | 1 | 0 | |a Stilistische Elemente in der Werbung |h [rukopis] / |c Kateřina Zajícová |
| 260 | |c 2006 | ||
| 300 | |a 67 l., [82] l. příl. | ||
| 500 | |a Vedoucí práce: Jiřina Malá | ||
| 502 | |a Diplomová práce (Mgr.)--Masarykova univerzita, Filozofická fakulta, 2007 | ||
| 520 | 2 | |a Práce se zabývá analýzou stylistických prostředků v reklamě. Teoretická část je věnována obecným otázkám reklamy a jazyka reklamy, jejich funkcím, metodám analýzy a vztahu mezi textem a obrázkem. Dále jsou vysvětleny základní pojmy německé stylistiky a je předložen návrh klasifikace stylistických elementů. Praktická část nabízí analýzu vybraných reklamních inzerátů, otištěných v německém časopise "Der Spiegel". Zkoumány jsou stylistické elementy, včetně trópů a figur, na všech rovinách jazykového systému, s přihlédnutím k jejich funkcím. |% cze | |
| 520 | 2 | 9 | |a The thesis analyses the usage of style elements in advertisement. The theoretical part firstly describes the notion of advertisement and the advertisement language, their functions and analysis methods. Moreover, the basic building blocks of a typical advertisement are introduced and the text-to-picture relationship is examined. Secondly, the attention is focused on the basic points of the german stylistics and the classification of the style elements. These are handled at all levels of the language, including figures of style (i.e. tropes and syntactic figures of style). The practical part shows which style elements and figures of speech are mostly found in the examined advertisements. Their functions and effects are described. The source of the analyzed advertisements is the \x{201c}Der Spiegel\x{201d} magazine. |9 eng |
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| 710 | 2 | |a Masarykova univerzita. |b Ústav germanistiky, nordistiky a nederlandistiky |7 olak2002158666 |4 dgg | |
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