Doprovodné služby - konkurenční výhoda? /

by Kaňovská, Lucie, 1979-, Tomášková, Eva, 1978-
Published 2009

The service-dominant logic of marketing : dialog, debate, and directions /

Published 2006

Service-dominant logic : premises, perspectives, possibilities /

by Lusch, Robert F., 1949-, Vargo, Stephen L., 1945-
Published 2014

Services marketing : integrating customer focus across the firm /

by Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D.
Published 2013

The experience economy /

by Pine, B. Joseph, 1958-, Gilmore, James H., 1959-
Published 2011

Public transportation quality of service : factors, models, and applications /

by Dell'Olio, Luigi, Ibeas Portilla, Ángel, 1950-, Oña López, Rocío de, Oña López, Juan de
Published 2018

Několik poznámek k poskytování služeb některými skupinami občanů na základě povolení národního výboru /

by Novotný, Josef

Strategic customer service : managing the customer experience to increase positive world of mouth, build loyalty and maximize profits /

by Goodman, John A.
Published 2009

Strategic marketing communications : a systems approach to IMC /

by Sirgy, M. Joseph, 1952-, Rahtz, Don R.
Published 2007

IMC, the next generation : five steps for delivering value and measuring financial returns using marketing communication /

by Schultz, Don E., 1934-, Schultz, Heidi
Published 2004

Measure what matters : online tools for understanding customers, social media, engagement, and key relationships /

by Delahaye Paine, Katie, 1952-
Published 2011

The innovator's dilemma : when new technologies cause great firms to fail /

by Christensen, Clayton M., 1952-
Published 2013

Data mining cookbook : modeling data for marketing, risk and customer relationship management /

by Rud, Olivia Parr
Published 2001

The service innovation handbook : action-oriented creative thinking toolkit for service orgainizations : templates - cases - capabilities /

by Kimbell, Lucy
Published 2014

Service innovation : how to go from customer needs to breakthrough services /

by Bettencourt, Lance
Published 2010

Podnik řízený zákazníkem /

by Whiteley, Richard C.
Published 1994

Value proposition design /

by Osterwalder, Alexander, 1974-, Pigneur, Yves, 1954-, Bernarda, Greg, Smith, Alan
Published 2014

The user experience team of one : a research and design survival guide /

by Buley, Leah
Published 2013

The experience economy : work is theatre & every business a stage /

by Pine, B. Joseph, 1958-, Gilmore, James H., 1959-
Published 1999

Enhancing customer experience in the service industry : a global perspective /

Published 2016