|
|
|
|
| LEADER |
02362cam a22005537i 4500 |
| 001 |
MUB03000027384 |
| 003 |
CZ BrMU |
| 005 |
20240125103711.0 |
| 008 |
230222s2017 xxu|||||o|||||||||||eng d |
| STA |
|
|
|a EIZ
|b 433
|c EBRARY trvale nakupy
|d 2023-02-22
|
| 020 |
|
|
|a 978-0-7494-8081-3
|q (e-book)
|
| 035 |
|
|
|a (MiAaPQ)EBC4929727
|
| 035 |
|
|
|a (Au-PeEL)EBL4929727
|
| 035 |
|
|
|a (CaPaEBR)ebr11418388
|
| 035 |
|
|
|a (OCoLC)987437588
|
| 040 |
|
|
|a MiAaPQ
|b cze
|e rda
|c MiAaPQ
|d BOD022
|
| 072 |
|
7 |
|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 658.8:658.624
|2 MRF
|
| 080 |
|
|
|a 658.849.2
|2 MRF
|
| 080 |
|
|
|a (048.8)
|2 MRF
|
| 100 |
1 |
|
|a Hall, Simon,
|d 1971-
|7 mub20241214351
|4 aut
|
| 245 |
1 |
0 |
|a Innovative B2B marketing :
|b new models, processes and theory /
|c Simon Hall
|
| 264 |
|
1 |
|a London, England :
|b Kogan Page,
|c 2017
|
| 300 |
|
|
|a 1 online zdroj (xx, 292 stran)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a počítač
|b c
|2 rdamedia
|
| 338 |
|
|
|a online zdroj
|b cr
|2 rdacarrier
|
| 504 |
|
|
|a Obsahuje bibliografii a rejstřík
|
| 533 |
|
|
|a Elektronická reprodukce.
|b Ann Arbor, MI :
|c ProQuest,
|d 2016
|n Přístup pouze pro oprávněné uživatele
|
| 650 |
0 |
7 |
|a marketing inovací
|7 ph493991
|2 czenas
|
| 650 |
0 |
7 |
|a průmyslový marketing
|7 ph381212
|2 czenas
|
| 650 |
0 |
9 |
|a innovation marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a industrial marketing
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
7 |
|a e-knihy online
|2 CZ-BrMU
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 655 |
|
9 |
|a e-books online
|2 eCZ-BrMU
|
| 797 |
2 |
|
|a ProQuest (Firm)
|
| 776 |
0 |
8 |
|i Print version:
|t Innovative B2B marketing : new models, processes and theory.
|z 978-0-7494-8080-6
|
| 856 |
4 |
1 |
|z Elektronická verze přístupná pouze pro studenty a pracovníky MU
|u https://ebookcentral.proquest.com/lib/masaryk-ebooks/detail.action?docID=4929727
|
| CAT |
|
|
|c 20230222
|l MUB03
|h 1401
|
| CAT |
|
|
|a PUTNOVA
|b 02
|c 20230224
|l MUB03
|h 1107
|
| CAT |
|
|
|a PUTNOVA
|b 02
|c 20230224
|l MUB03
|h 1119
|
| CAT |
|
|
|a FUKSOVA
|b 02
|c 20230227
|l MUB03
|h 1126
|
| CAT |
|
|
|a PUTNOVA
|b 02
|c 20240125
|l MUB03
|h 1037
|
| 995 |
|
|
|a eBook
|
| 994 |
- |
1 |
|l MUB03
|l MUB03
|m EBOOK
|1 ESF
|a Ekonomicko-správní fakulta
|2 EBECO
|b e-knihy (trvalý nákup)
|5 42004L0418
|8 20230224
|f 83
|f Dálkově přístupná
|r 20230224
|
| AVA |
|
|
|a ECO50
|b ESF
|c e-knihy (trvalý nákup)
|e available
|t K dispozici
|f 1
|g 0
|h N
|i 0
|j EBECO
|
