Global business : connecting theory to reality /

Uloženo v:
Podrobná bibliografie
Hlavní autoři: Paik, Yongsun, 1956- (Autor), Chen, Dong, 1974- (Autor), Kwon, Jong-Wook (Autor)
Typ dokumentu: Kniha
Jazyk:Angličtina
Vydáno: London : Routledge, 2017
Témata:
On-line přístup:Elektronická verze přístupná pouze pro studenty a pracovníky MU
Příbuzné jednotky:Tištěná verze:: Global business : connecting theory to reality
Obsah:
  • Globalization : current status and future prospect
  • Trade : rhetoric and practice
  • Foreign direct investment
  • Economic environment
  • Political and legal environment
  • Social and cultural environment
  • The foreign exchange market and the international monetary system
  • Managing entry and exit decisions
  • Managing people : global talent management
  • Managing money: finance, accounting, and taxation
  • Managing operations : R&D, production, and supply chain
  • Managing customers : marketing and sales
  • Managing sustainability : corporate social responsibility and business ethics.