Global business : connecting theory to reality /
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| Hlavní autoři: | , , |
|---|---|
| Typ dokumentu: | Kniha |
| Jazyk: | Angličtina |
| Vydáno: |
London :
Routledge,
2017
|
| Témata: | |
| On-line přístup: | Elektronická verze přístupná pouze pro studenty a pracovníky MU |
| Příbuzné jednotky: | Tištěná verze::
Global business : connecting theory to reality |
Obsah:
- Globalization : current status and future prospect
- Trade : rhetoric and practice
- Foreign direct investment
- Economic environment
- Political and legal environment
- Social and cultural environment
- The foreign exchange market and the international monetary system
- Managing entry and exit decisions
- Managing people : global talent management
- Managing money: finance, accounting, and taxation
- Managing operations : R&D, production, and supply chain
- Managing customers : marketing and sales
- Managing sustainability : corporate social responsibility and business ethics.