Behavioral economics : the basics /
Behavioral economics is everywhere – whether used by governments to shape our judgement and decision making, advertisers and marketers to sell products, or even politicians to sell policies, its insights are important and far-reaching.Behavioral Economics: The Basics is the first book to provide a r...
Uloženo v:
| Hlavní autoři: | , |
|---|---|
| Typ dokumentu: | Kniha |
| Jazyk: | Angličtina |
| Vydáno: |
London :
Routledge, Taylor & Francis Group,
2019
|
| Vydání: | First edition |
| Edice: | Basics
Basics |
| Témata: | |
| On-line přístup: | Elektronická verze přístupná pouze pro studenty a pracovníky MU |
| Příbuzné jednotky: | Tištěná verze::
Behavioral economics : the basics |
Obsah:
- chapter 1 What is behavioral economics and why is it important?
- chapter 2 The ascent and dissent of economics
- chapter 3 ECON: homo economicus
- chapter 4 HUMAN: more Homer (Simpson) than homo economicus
- chapter 5 Manners, monkeys and moods
- chapter 6 Nudge: whys, ways and weasels
- chapter 7 Sell! Behavioral science of the commercial (and political) world of persuasion.