|
|
|
|
| LEADER |
02740cam a22005657i 4500 |
| 001 |
MUB03000024449 |
| 003 |
CZ BrMU |
| 005 |
20221215112801.0 |
| 008 |
180706s2017 enk ob 001 0 eng d |
| STA |
|
|
|a EIZ
|c TAYLOR AND FRANCIS-ESF trvale nakupy
|d 2022-12-07
|
| 020 |
|
|
|a 978-0-2035260-4-0
|q (e-book)
|
| 035 |
|
|
|a (OCoLC)993964390
|
| 040 |
|
|
|a OCoLC-P
|b cze
|e rda
|d BOD022
|
| 072 |
|
7 |
|a 339
|x Obchod
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 339.138
|2 MRF
|
| 080 |
|
|
|a 366.1
|2 MRF
|
| 080 |
|
|
|a 658.8:005
|2 MRF
|
| 080 |
|
|
|a (048.8)
|2 MRF
|
| 100 |
1 |
|
|a Parsons, Elizabeth,
|d 1957-
|7 vse2016934502
|4 aut
|
| 245 |
1 |
0 |
|a Contemporary issues in marketing and consumer behaviour /
|c Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis
|
| 250 |
|
|
|a Second edition
|
| 264 |
|
1 |
|a London :
|b Routledge,
|c 2017
|
| 300 |
|
|
|a 1 online zdroj (185 stran) :
|b ilustrace
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a počítač
|b c
|2 crdamedia
|
| 338 |
|
|
|a online zdroj
|b cr
|2 rdacarrier
|
| 504 |
|
|
|a Obsahuje bibliografii a rejstřík
|
| 505 |
0 |
|
|a Introduction: how has marketing changed? -- Postmodern marketing and beyond -- Building brand cultures -- Gender, feminism and consumer behaviour -- Psychoanalysis in marketing theory and practice -- The ethics of marketing management -- Ethical consumers and the moralised brandscape -- Politicising consumption - consumerising politics -- Marketing spaces and places -- The globalised marketplace.
|
| 533 |
|
|
|a Elektronická reprodukce.
|b London :
|c Taylor & Francis,
|d 2017
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
0 |
7 |
|a spotřebitelské chování
|7 ph125966
|2 czenas
|
| 650 |
0 |
7 |
|a marketingový management
|7 ph115229
|2 czenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a consumer behavior
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing management
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
7 |
|a e-knihy online
|2 CZ-BrMU
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 655 |
|
9 |
|a e-books online
|2 eCZ-BrMU
|
| 700 |
1 |
|
|a Chatzidakis, Andreas
|4 aut
|
| 700 |
1 |
|
|a Maclaran, Pauline,
|d 1950-
|7 uk20181002099
|4 aut
|
| 776 |
0 |
8 |
|i Tištěná verze:
|t Contemporary issues in marketing and consumer behaviour
|z 978-0-415-82690-7 (hbk)
|
| 856 |
4 |
0 |
|u https://www.taylorfrancis.com/books/9781134057757
|z Elektronická verze přístupná pouze pro studenty a pracovníky MU
|
| CAT |
|
|
|c 20221207
|l MUB03
|h 1254
|
| CAT |
|
|
|a PUTNOVA
|b 02
|c 20221209
|l MUB03
|h 1104
|
| CAT |
|
|
|a FUKSOVA
|b 02
|c 20221215
|l MUB03
|h 1128
|
| 995 |
|
|
|a eBook
|
| 994 |
- |
1 |
|l MUB03
|l MUB03
|m EBOOK
|1 ESF
|a Ekonomicko-správní fakulta
|2 EBECO
|b e-knihy (trvalý nákup)
|5 42004L0382
|8 20221209
|f 83
|f Dálkově přístupná
|r 20221209
|
| AVA |
|
|
|a ECO50
|b ESF
|c e-knihy (trvalý nákup)
|e available
|t K dispozici
|f 1
|g 0
|h N
|i 0
|j EBECO
|
