Assessing organizational communication : strategic communication audits /
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| Hlavní autoři: | , |
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| Korporativní autor: | |
| Typ dokumentu: | Kniha |
| Jazyk: | Angličtina |
| Vydáno: |
New York :
Guilford Press,
2004
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| Vydání: | vydání |
| Edice: | Guilford communication series.
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| Témata: | |
| On-line přístup: | Elektronická verze přístupná pouze pro studenty a pracovníky MU |
| Příbuzné jednotky: | Tištěná verze::
Assessing organizational communication |
Obsah:
- Communication audits as organizational development
- Initiating and planning an assessment
- Conducting team audits / David Cook, James Patterson, and Cal W. Downs
- Choosing focal areas to assess
- The interview: the most basic assessment technology
- Diagnosis through questionnaires
- The International Communication Association Survey
- Downs-Hazen Communication Satisfaction Questionnaire / Phillip G. Clampitt and Cal W. Downs
- Critical Communication Experience Survey
- ECCO analysis
- Diagnosing communication networks / Thomas Porter and Allyson D. Adrian
- Focus group interviews
- Final analysis and interpretation
- The final report