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20210819092252.0 |
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| STA |
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|d 2020-04-17
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|a Hooley, Graham J.,
|d 1951-
|4 aut
|7 mub2013793762
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| 245 |
1 |
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|a Marketing strategy and competitive positioning /
|c Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee
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| 250 |
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|a Seventh edition
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| 264 |
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|a Harlow, England :
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|c [2020]
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| 264 |
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| 300 |
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| 655 |
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| 655 |
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| 655 |
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1 |
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|a Nicoulaud, Brigitte
|7 mub2013793763
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| 700 |
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|a Rudd, John M
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| 700 |
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|i Tištěná verze:
|t Marketing strategy and competitive positioning
|z 978-1-292-27654-0
|a Hooley, Graham J.
|b Seventh edition
|d Harlow, England : Pearson, c2020
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| 856 |
4 |
1 |
|z Elektronická verze přístupná pouze pro studenty a pracovníky MU
|u https://ebookcentral.proquest.com/lib/masaryk-ebooks/detail.action?docID=6000972
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