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20210924134430.0 |
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| STA |
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|a EIZ
|b 433
|c EBRARY trvale nakupy
|d 2020-04-17
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|q (e-book)
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|a 339
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|9 4
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|2 MRF
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|2 MRF
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| 100 |
1 |
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|a Kotler, Philip,
|d 1931-
|7 jn20011018131
|4 aut
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| 245 |
1 |
0 |
|a Principles of marketing /
|c Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik
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| 250 |
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|a Seventeenth, global edition
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| 264 |
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1 |
|a Harlow, England :
|b Pearson,
|c 2018
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| 264 |
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4 |
|c ©2018
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| 300 |
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|a 1 online zdroj (737 stran) :
|b ilustrace
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a počítač
|b c
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| 338 |
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| 533 |
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|a Elektronická reprodukce
|n Přístup pouze pro oprávněné uživatele
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| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
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| 650 |
0 |
7 |
|a marketingový management
|7 ph115229
|2 czenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing management
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
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| 655 |
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7 |
|a elektronické knihy
|7 fd186907
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| 655 |
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|a e-knihy online
|2 CZ-BrMU
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| 655 |
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|a monographs
|2 eczenas
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| 655 |
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9 |
|a electronic books
|2 eczenas
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| 655 |
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9 |
|a e-books online
|2 eCZ-BrMU
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| 700 |
1 |
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|a Armstrong, Gary
|4 aut
|7 xx0019665
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| 700 |
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|a Opresnik, Marc Oliver,
|d 1969-
|4 aut
|7 utb2016927153
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| 776 |
0 |
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|i Tištěná verze:
|t Principles of marketing
|z 978-1-292-22017-8
|d Harlow, England : Pearson, c2018
|
| 856 |
4 |
1 |
|z Elektronická verze přístupná pouze pro studenty a pracovníky MU
|u https://ebookcentral.proquest.com/lib/masaryk-ebooks/detail.action?docID=5186081
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