Tourist behaviour : an international perspective /
This book aims to review and to stimulate interest in a number of emerging and fresh topics in tourist behaviour and experience from a distinctively contemporary perspective. It has been designed to follow a systematic order, following the major stages of the consumer behaviour model. The book has f...
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| Další autoři: | , |
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| Typ dokumentu: | Kniha |
| Jazyk: | Angličtina |
| Vydáno: |
Wallingford, Oxfordshire, UK :
CABI,
2016
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| Témata: | |
| On-line přístup: | Elektronická verze přístupná pouze pro studenty a pracovníky MU |
| Příbuzné jednotky: | Tištěná verze::
Tourist behaviour. |
| Shrnutí: | This book aims to review and to stimulate interest in a number of emerging and fresh topics in tourist behaviour and experience from a distinctively contemporary perspective. It has been designed to follow a systematic order, following the major stages of the consumer behaviour model. The book has five main parts and 18 chapters. Part I examines the external factors influencing the travel and tourism behaviour of consumers. Part II examines tourist motivations when participating in various tourism- and travel-related activities. Part III deals with tourist decision making and choice. Part IV focuses on tourist consumption and the content of tourist experiences while on a holiday. Part V focuses on the post-consumption/post-experience stage, looking at the issue of how the quality of tourists' experiences contributes to their perceptions, satisfaction and intentions. |
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| Fyzický popis: | 1 online zdroj (xiii, 184 stran) : mapy |
| Bibliografie: | Obsahuje bibliografii a rejstřík |
| ISBN: | 978-1-78064-813-2 978-1-78064-814-9 |