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| STA |
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|a EIZ
|b 60
|c WILEY trvale nakupy
|d 2017-08-28 (ručně)
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| 020 |
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|a 978-1-4443-1656-8
|q (online)
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|a BOD022
|b cze
|e rda
|d BOD114
|d BOD022
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|a 339
|x Obchod
|2 Konspekt
|9 4
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| 072 |
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|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
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|a 339.138
|2 MRF
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| 080 |
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|a 658.8:005.52
|2 MRF
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|a 366.1
|2 MRF
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| 080 |
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|a (031)
|2 MRF
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| 080 |
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|a (0.034.2:08)
|2 MRF
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| 245 |
0 |
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|a Wiley International Encyclopedia of Marketing /
|c editors in chief Jagdish Sheth, Naresh K. Malhotra
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| 264 |
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1 |
|a Malden :
|b Wiley,
|c [c1999-2014]
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| 300 |
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|a 6 sv.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a počítač
|b c
|2 rdamedia
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| 338 |
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|a online zdroj
|b cr
|2 rdacarrier
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| 505 |
0 |
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|a Volume 1, Marketing strategy -- Volume 2, Marketing research -- Volume 3, Consumer behavior -- Volume 4, Integrated marketing communications -- Volume 5, New product development -- Volume 6, Marketing modelling
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| 533 |
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|a Elektronická reprodukce.
|n Přístup pouze pro oprávněné uživatelen
|
| 538 |
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|a Způsob přístupu: World Wide Web
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| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
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| 650 |
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|a marketingový výzkum
|7 ph115230
|2 czenas
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| 650 |
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7 |
|a spotřebitelské chování
|7 ph125966
|2 czenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
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| 650 |
0 |
9 |
|a marketing research
|2 eczenas
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| 650 |
0 |
9 |
|a consumer behavior
|2 eczenas
|
| 655 |
|
7 |
|a encyklopedie
|7 fd132201
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|
| 655 |
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7 |
|a elektronické knihy
|7 fd186907
|2 czenas
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| 655 |
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|a e-knihy online
|2 CZ-BrMU
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| 655 |
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|a encyclopedias
|2 eczenas
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| 655 |
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|a electronic books
|2 eczenas
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| 655 |
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|a e-books online
|2 eCZ-BrMU
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| 700 |
1 |
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|a Sheth, Jagdish N.,
|d 1938-
|7 vse2007406135
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| 700 |
1 |
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|a Malhotra, Naresh K.,
|d 1949-
|7 vse2007387377
|4 edt
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| 776 |
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|i Tištěná verze:
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| 856 |
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|z Elektronická verze přístupná pouze pro studenty a pracovníky MU
|u http://onlinelibrary.wiley.com/book/10.1002/9781444316568
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