|
|
|
|
| LEADER |
01810ntm a22004457i 4500 |
| 001 |
MUB01006558761 |
| 003 |
CZ BrMU |
| 005 |
20251031155541.0 |
| 008 |
251016s2008 xr ||||| |||||||||||eng d |
| 040 |
|
|
|a BOD001
|b cze
|e rda
|
| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 659.1
|2 MRF
|
| 080 |
|
|
|a 659.131.2
|2 MRF
|
| 080 |
|
|
|a 811.111
|2 MRF
|
| 080 |
|
|
|a (043)378.2
|2 MRF
|
| 100 |
1 |
|
|a Peterková, Lada
|* [absolvent FF MU, 2008]
|4 dis
|
| 245 |
1 |
0 |
|a Persuasive strategies in the discourse of advertising /
|c Lada Peterková
|
| 264 |
|
0 |
|c 2008
|
| 300 |
|
|
|a 109 listů, 74 nečíslovaných listů příloh +
|b barevné ilustrace
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a bez média
|b n
|2 rdamedia
|
| 338 |
|
|
|a svazek
|b nc
|2 rdacarrier
|
| 500 |
|
|
|a Vedoucí práce: Ludmila Urbanová
|
| 502 |
|
|
|a Diplomová práce (Mgr.)--Masarykova univerzita, Filozofická fakulta, 2008
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a reklamní texty
|7 ph116036
|2 czenas
|
| 650 |
0 |
7 |
|a angličtina
|7 ph114056
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising copy
|2 eczenas
|
| 650 |
0 |
9 |
|a English language
|2 eczenas
|
| 655 |
|
7 |
|a diplomové práce
|7 fd132022
|2 czenas
|
| 655 |
|
9 |
|a master's theses
|2 eczenas
|
| 700 |
1 |
|
|a Urbanová, Ludmila,
|d 1944-
|7 mzk2002156805
|4 ths
|
| 710 |
2 |
|
|a Masarykova univerzita.
|b Katedra anglistiky a amerikanistiky
|7 olak2002158669
|4 dgg
|
| 856 |
4 |
1 |
|u https://is.muni.cz/auth/th/dzoh1/
|
| CAT |
|
|
|a HANDL
|b 02
|c 20251016
|l MUB01
|h 1045
|
| CAT |
|
|
|a MACHOVA
|b 02
|c 20251031
|l MUB01
|h 1555
|
| 994 |
- |
1 |
|l MUB01
|l MUB01
|m VYSPR
|1 FF
|a FF - ustredni knihovna
|2 SKLAD
|b sklad
|3 D-20032
|5 2572506878
|8 20251016
|f 71
|f Prezenční SKLAD
|r 20251016
|
| AVA |
|
|
|a FIL50
|b FF
|c sklad
|d D-20032
|e available
|t K dispozici
|f 1
|g 0
|h N
|i 0
|j SKLAD
|
