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20220629110309.0 |
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220629s2012 gw ||||| |||||||||||ger d |
| STA |
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|a POSLANO DO SKCR
|b 2022-09-26
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| 020 |
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|a 978-3-8349-4044-5
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| 040 |
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|a BOD010
|b cze
|e rda
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| 072 |
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7 |
|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
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|a 658.8-028.76
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| 080 |
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|a (048.8)
|2 MRF
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| 100 |
1 |
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|a Krieger, Kai Harald
|4 aut
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| 245 |
1 |
0 |
|a Guerilla Marketing :
|b alternative Werbeformen als Techniken der Produktinszenierung /
|c Kai Harald Krieger ; mit einem Geleitwort von Franz-Rudolf Esch
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| 264 |
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1 |
|a Wiesbaden :
|b Springer Gabler,
|c 2012
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| 300 |
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|a xxvii, 328 stran :
|b ilustrace
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a bez média
|b n
|2 rdamedia
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| 338 |
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|a svazek
|b nc
|2 rdacarrier
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| 490 |
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|a Marken- und Produktmanagement
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| 504 |
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|a Obsahuje bibliografie a bibliografické odkazy
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| 650 |
0 |
7 |
|a guerilla marketing
|7 ph580609
|2 czenas
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| 650 |
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7 |
|a reklama a propagace
|7 ph116035
|2 czenas
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| 650 |
0 |
7 |
|a venkovní reklama
|7 ph825381
|2 czenas
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| 650 |
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7 |
|a marketing
|7 ph115227
|2 czenas
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| 650 |
0 |
9 |
|a guerilla marketing
|2 eczenas
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| 650 |
0 |
9 |
|a advertising
|2 eczenas
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| 650 |
0 |
9 |
|a outdoor advertising
|2 eczenas
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| 650 |
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9 |
|a marketing
|2 eczenas
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| 655 |
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|a studie
|7 fd133597
|2 czenas
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| 655 |
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9 |
|a studies
|2 eczenas
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| 700 |
1 |
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|a Esch, Franz-Rudolf,
|d 1960-
|7 utb2010592891
|4 aui
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| 830 |
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|a Marken- und Produktmanagement
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|a POSLANO DO SKCR
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