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20210604100052.0 |
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210524s2020 xxk||||| |||||||||||eng d |
| STA |
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|a POSLANO DO SKCR
|b 2021-09-19
|
| 020 |
|
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|a 978-0-367-35651-4
|q (hbk)
|
| 040 |
|
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|a BOD001
|b cze
|e rda
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| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
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|a 659.3
|2 MRF
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| 080 |
|
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|a (73)
|2 MRF
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| 080 |
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|a 0/9-028.5
|2 MRF
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| 080 |
|
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|a 659.1
|2 MRF
|
| 080 |
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|a 658.8
|2 MRF
|
| 080 |
|
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|a (048.8)
|2 MRF
|
| 100 |
1 |
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|a Hadas, Leora
|4 aut
|
| 245 |
1 |
0 |
|a Authorship as promotional discourse in the screen industries :
|b selling genius /
|c Leora Hadas
|
| 250 |
|
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|a First published
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| 264 |
|
1 |
|a London :
|b Routledge, Taylor & Francis Group,
|c 2020
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| 300 |
|
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|a viii, 195 stran :
|b ilustrace
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a bez média
|b n
|2 rdamedia
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| 338 |
|
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|a svazek
|b nc
|2 rdacarrier
|
| 490 |
1 |
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|a Routledge studies in media and cultural industries ;
|v 6
|
| 650 |
0 |
7 |
|a autorství
|7 ph1021990
|2 czenas
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
0 |
7 |
|a masmédia
|7 ph115233
|z Spojené státy americké
|2 czenas
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a authorship
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a mass media
|z United States
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 830 |
|
0 |
|a Routledge studies in media and cultural industries ;
|v 6
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