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02709cam a2200709 i 4500 |
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MUB01006464916 |
| 003 |
CZ BrMU |
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20200609120805.0 |
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200513s2020 xr a f 001 0 cze |
| STA |
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|a POSLANO DO SKCR
|b 2020-09-21
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| 015 |
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|a cnb003218251
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| 020 |
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|a 978-80-271-2841-9
|q (vázáno) :
|c Kč 369,00
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| 035 |
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|a (CZ-PrNK)nkc20203218251
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|a BOA001
|b cze
|d BOD031
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|a 005
|x Management. Řízení
|2 Konspekt
|9 4
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|a (078.7)
|2 MRF
|
| 100 |
1 |
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|a Vysekalová, Jitka,
|d 1941-2024
|7 jk01151219
|4 aut
|
| 245 |
1 |
0 |
|a Image a firemní identita /
|c Jitka Vysekalová, Jiří Mikeš, Jan Binar
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| 250 |
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|a 2., aktualizované a rozšířené vydání
|
| 264 |
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1 |
|a Praha :
|b Grada Publishing,
|c 2020
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| 300 |
|
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|a 223 stran :
|b barevné ilustrace ;
|c 25 cm
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a bez média
|b n
|2 rdamedia
|
| 338 |
|
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|a svazek
|b nc
|2 rdacarrier
|
| 490 |
1 |
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|a Expert
|
| 504 |
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|a Obsahuje bibliografii, bibliografické odkazy a rejstřík
|
| 650 |
0 |
7 |
|a identita organizace
|7 ph180949
|2 czenas
|
| 650 |
0 |
7 |
|a image organizace
|7 ph135339
|2 czenas
|
| 650 |
0 |
9 |
|a corporate identity
|2 eczenas
|
| 650 |
0 |
9 |
|a corporate image
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
7 |
|a případové studie
|7 fd133208
|2 czenas
|
| 655 |
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9 |
|a monographs
|2 eczenas
|
| 655 |
|
9 |
|a case studies
|2 eczenas
|
| 700 |
1 |
|
|a Mikeš, Jiří,
|d 1942-
|7 jo2002105233
|4 aut
|
| 700 |
1 |
|
|a Binar, Jan
|7 kv20201073544
|4 aut
|
| 830 |
|
0 |
|a Expert (Grada)
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| 856 |
4 |
1 |
|u https://www.bookport.cz/kniha/image-a-firemni-identita-6728/
|z Elektronická verze přístupná pouze pro studenty a pracovníky ESF a FSS MU
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