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02328nam a22005057i 4500 |
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MUB01006463262 |
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CZ BrMU |
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20200520123633.0 |
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200512s2017 xxk||||| |||||||||||eng d |
| STA |
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|a POSLANO DO SKCR
|b 2020-09-21
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| 020 |
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|a 978-1-292-13576-2
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| 040 |
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|a BOD022
|b cze
|e rda
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| 072 |
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
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|a 659.1
|2 MRF
|
| 080 |
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|a 658.8:316.77
|2 MRF
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| 080 |
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|a (075.8)
|2 MRF
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| 100 |
1 |
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|a Pelsmacker, Patrick de,
|d 1957-
|7 xx0013518
|4 aut
|
| 245 |
1 |
0 |
|a Marketing communications :
|b a European perspective /
|c Patrick De Pelsmacker, Maggie Geuens and Joeri Van Den Bergh
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| 250 |
|
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|a Sixth edition
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| 264 |
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1 |
|a Harlow :
|b Pearson,
|c 2017
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| 300 |
|
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|a xix, 625 stran :
|b ilustrace
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a bez média
|b n
|2 rdamedia
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| 338 |
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|a svazek
|b nc
|2 rdacarrier
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| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
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| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 655 |
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7 |
|a učebnice vysokých škol
|7 fd133772
|2 czenas
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| 655 |
|
9 |
|a textbooks (higher)
|2 eczenas
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| 700 |
1 |
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|a Geuens, Maggie,
|d 1969-
|7 xx0013482
|4 aut
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| 700 |
1 |
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|a Bergh, Joeri van den,
|d 1971-
|7 xx0013519
|4 aut
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| CAT |
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|a PUTNOVA
|b 02
|c 20200512
|l MUB01
|h 1103
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| CAT |
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|a FUKSOVA
|b 02
|c 20200520
|l MUB01
|h 1236
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| CAT |
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|c 20200921
|l MUB01
|h 1102
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| CAT |
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|c 20210614
|l MUB01
|h 1037
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| CAT |
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|c 20210614
|l MUB01
|h 2023
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| CAT |
|
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|a BATCH
|b 00
|c 20210724
|l MUB01
|h 1317
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| LOW |
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|a POSLANO DO SKCR
|b 2020-09-21
|
| 994 |
- |
1 |
|l MUB01
|l MUB01
|m BOOK
|1 ESF
|a Ekonomicko-správní fakulta
|2 VOLNY
|b volný výběr
|3 MAR-684
|5 4200482477
|8 20200512
|f 70
|f Prezenční
|g 120/20
|r 20200512
|
| 994 |
- |
1 |
|l MUB01
|l MUB01
|m BOOK
|1 ESF
|a Ekonomicko-správní fakulta
|2 VOLNY
|b volný výběr
|3 MAR-684
|5 4200482478
|8 20200512
|f 74
|f Měsíční
|g 120/20
|r 20200505
|
| 994 |
- |
1 |
|l MUB01
|l MUB01
|m BOOK
|1 ESF
|a Ekonomicko-správní fakulta
|2 VOLNY
|b volný výběr
|3 MAR-684
|5 4200482479
|8 20200512
|f 74
|f Měsíční
|g 120/20
|r 20200512
|
| 994 |
- |
1 |
|l MUB01
|l MUB01
|m BOOK
|1 ESF
|a Ekonomicko-správní fakulta
|2 VOLNY
|b volný výběr
|3 MAR-684
|5 4200482480
|8 20200512
|f 74
|f Měsíční
|g 120/20
|r 20200512
|
| AVA |
|
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|a ECO50
|b ESF
|c volný výběr
|d MAR-684
|e available
|t K dispozici
|f 4
|g 0
|h N
|i 19
|j VOLNY
|
