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03519nam a22008057i 4500 |
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20200903090932.0 |
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190729s2019 xr ||||| |||||||||||cze d |
| STA |
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|a POSLANO DO SKCR
|b 2019-10-29
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|a cnb003112589
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|a 978-80-271-2585-2
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|a BOD003
|b cze
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|e rda
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 080 |
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|2 MRF
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|a (035)
|2 MRF
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| 100 |
1 |
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|a Untermüller, Vojtěch,
|d 1978-
|7 ola20191045029
|4 aut
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| 245 |
1 |
0 |
|a Manuál copywritingu :
|b jak se přes víkend naučit psát pro reklamu a marketing a vítězit v každodenních bitvách o pozornost a peněženky /
|c Vojtěch Untermüller
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| 250 |
|
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|a První vydání
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| 264 |
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1 |
|a Praha :
|b Grada,
|c 2019
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| 300 |
|
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|a 116 stran
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a bez média
|b n
|2 rdamedia
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| 338 |
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|a svazek
|b nc
|2 rdacarrier
|
| 504 |
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|a Obsahuje bibliografické odkazy
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
7 |
|a psychologie prodeje
|7 ph119528
|2 czenas
|
| 650 |
0 |
7 |
|a reklamní texty
|7 ph116036
|2 czenas
|
| 650 |
0 |
7 |
|a tvůrčí psaní
|7 ph126817
|2 czenas
|
| 650 |
0 |
9 |
|a advertising copy
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a creative writing
|2 eczenas
|
| 650 |
0 |
9 |
|a psychology of selling
|2 eczenas
|
| 655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
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| 655 |
|
9 |
|a handbooks and manuals
|2 eczenas
|
| 856 |
4 |
1 |
|u https://www.bookport.cz/kniha/manual-copywritingu-5893/
|z Elektronická verze přístupná pouze pro studenty a pracovníky ESF a FSS MU
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