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20250923104149.0 |
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190610s2013 xxu||||| |||||||||||eng d |
| STA |
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|a POSLANO DO SKCR
|b 2019-10-29
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| 020 |
|
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|a 978-1-138-77984-6
|q (pbk)
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| 020 |
|
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|a 978-0-415-88801-1
|q (hbk)
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| 040 |
|
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|a BOD001
|b cze
|e rda
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| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
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|a 659.1
|2 MRF
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| 080 |
|
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|a 659.113.6
|2 MRF
|
| 080 |
|
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|a 659.123
|2 MRF
|
| 080 |
|
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|a 316.774:004.738
|2 MRF
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| 080 |
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|a (048.8)
|2 MRF
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| 080 |
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|a (082)
|2 MRF
|
| 245 |
0 |
4 |
|a The Routledge companion to advertising and promotional culture /
|c edited by Matthew P. McAllister, Emily West
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| 246 |
3 |
0 |
|a Advertising and promotional culture
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| 250 |
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|a First published
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| 264 |
|
1 |
|a New York :
|b Routledge, Taylor & Francis Group,
|c 2013
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| 300 |
|
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|a xix, 464 stran :
|b ilustrace
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a bez média
|b n
|2 rdamedia
|
| 338 |
|
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|a svazek
|b nc
|2 rdacarrier
|
| 490 |
1 |
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|a Routledge companions
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a reklamní kampaně
|7 ph229516
|2 czenas
|
| 650 |
0 |
7 |
|a reklamní slogany
|7 ph761728
|2 czenas
|
| 650 |
0 |
7 |
|a sociální média
|7 ph634112
|2 czenas
|
| 650 |
0 |
9 |
|a advertising campaigns
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising slogans
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a social media
|2 eczenas
|
| 655 |
|
7 |
|a studie
|7 fd133597
|2 czenas
|
| 655 |
|
7 |
|a sborníky
|7 fd163935
|2 czenas
|
| 655 |
|
9 |
|a studies
|2 eczenas
|
| 655 |
|
9 |
|a papers of several authors
|2 eczenas
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| 700 |
1 |
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|a McAllister, Matthew P.,
|d 1960-
|7 utb2014804612
|4 edt
|
| 700 |
1 |
|
|a West, Emily
|7 mzk20251274083
|4 edt
|
| 830 |
|
0 |
|a Routledge companions
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|a POSLANO DO SKCR
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