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20180913152703.0 |
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180913s2016 xxk||||| |||||||||||eng d |
| STA |
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|a POSLANO DO SKCR
|b 2018-10-15
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| 020 |
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|a 978-1-292-09323-9
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| 040 |
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|a BOD010
|b cze
|e rda
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| 072 |
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 080 |
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|a 659.1
|2 MRF
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| 080 |
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|a 658.8
|2 MRF
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| 080 |
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|a 658.8:005
|2 MRF
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| 080 |
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|a (075.8)
|2 MRF
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| 100 |
1 |
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|a Kotler, Philip,
|d 1931-
|7 jn20011018131
|4 aut
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| 245 |
1 |
0 |
|a Marketing management /
|c Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
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| 250 |
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|a 3rd edition
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| 264 |
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1 |
|a Harlow, England :
|b Pearson,
|c 2016
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| 300 |
|
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|a xxxiv, 942 stran :
|b ilustrace
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a bez média
|b n
|2 rdamedia
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| 338 |
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|a svazek
|b nc
|2 rdacarrier
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| 650 |
0 |
7 |
|a marketingový management
|7 ph115229
|2 czenas
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| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
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| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
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| 650 |
0 |
9 |
|a advertising
|2 eczenas
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| 650 |
0 |
9 |
|a marketing management
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
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| 655 |
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7 |
|a učebnice
|7 fd133770
|2 czenas
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| 655 |
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9 |
|a textbooks
|2 eczenas
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| 700 |
1 |
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|a Keller, Kevin Lane,
|d 1956-
|7 mzk2007411198
|4 aut
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| 700 |
1 |
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|a Brady, Mairead
|7 xx0206596
|4 aut
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| 700 |
1 |
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|a Goodman, Malcolm
|7 vse2012729682
|4 aut
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| 700 |
1 |
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|a Hansen, Torben,
|d 1966-
|7 xx0206606
|4 aut
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| CAT |
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|a HONIGOVA
|b 02
|c 20180913
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|c 20181015
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|a POSLANO DO SKCR
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| 994 |
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|m BOOK
|1 PRAF
|a Právnická fakulta
|2 VV-2
|b Volný výběr 2
|3 E-4231
|5 3129171077
|4 Fa č. 210/18, 675
|8 20180913
|f 74
|f Měsíční
|r 20180913
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| AVA |
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|a LAW50
|b PRAF
|c Volný výběr 2
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|e available
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