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02709cam a22006977i 4500 |
| 001 |
MUB01006401523 |
| 003 |
CZ BrMU |
| 005 |
20170927132010.0 |
| 007 |
ta |
| 008 |
150701s2015 xr a f 000 0 cze |
| STA |
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|a POSLANO DO SKCR
|b 2017-10-08
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| 015 |
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|a cnb002710142
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| 020 |
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|a 978-80-87500-64-4
|q (brožováno)
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| 035 |
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|a (CZ-PrNK)nkc20152710142
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| 035 |
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|a (OCoLC)949212392
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| 040 |
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|a ABA001
|b cze
|d BOA001
|d BOD031
|e rda
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| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
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|a 658.8:316.77
|2 MRF
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| 080 |
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|a 316.772.4
|2 MRF
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| 080 |
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|a 659.1
|2 MRF
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| 080 |
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|a 659.113.6
|2 MRF
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| 080 |
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|a 659.131.2
|2 MRF
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| 080 |
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|a (079)371.27
|2 MRF
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| 080 |
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|a (082)
|2 MRF
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| 245 |
0 |
0 |
|a Cesty marketingových komunikací :
|b sborník prací studentů marketingových komunikací FMK UTB ve Zlíně /
|c kolektiv studentů marketingových komunikací UTB ve Zlíně
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| 250 |
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|a 1. vydání
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| 264 |
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1 |
|a Zlín :
|b Radim Bačuvčík - VeRBuM,
|c 2015
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| 300 |
|
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|a 242 stran :
|b ilustrace ;
|c 21 cm
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| 336 |
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|a text
|b txt
|2 rdacontent
|
| 337 |
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|a bez média
|b n
|2 rdamedia
|
| 338 |
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|a svazek
|b nc
|2 rdacarrier
|
| 504 |
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|a Obsahuje bibliografie a bibliografické odkazy
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| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
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| 650 |
0 |
7 |
|a mediální komunikace
|7 ph122737
|2 czenas
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a reklamní kampaně
|7 ph229516
|2 czenas
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| 650 |
0 |
7 |
|a reklamní texty
|7 ph116036
|2 czenas
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| 650 |
0 |
9 |
|a advertising campaigns
|2 eczenas
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| 650 |
0 |
9 |
|a advertising copy
|2 eczenas
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| 650 |
0 |
9 |
|a advertising
|2 eczenas
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| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in mass media
|2 eczenas
|
| 655 |
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7 |
|a studentské práce
|7 fd186738
|2 czenas
|
| 655 |
|
7 |
|a sborníky
|7 fd163935
|2 czenas
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| 655 |
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9 |
|a student papers
|2 eczenas
|
| 655 |
|
9 |
|a papers of several authors
|2 eczenas
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně.
|b Ústav marketingových komunikací
|7 pna2010566068
|4 aut
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| CAT |
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|a SVERAKOVA
|b 02
|c 20170927
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|c 20171008
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|c 20200401
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| CAT |
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|c 20210614
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|c 20210614
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|h 2012
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| CAT |
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|a BATCH
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| 901 |
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|b 9788087500644
|f 1. vydání
|o 20160414
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|a VeRBuM
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|a 002710142
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|a Z39
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|a POSLANO DO SKCR
|b 2017-10-08
|
| 994 |
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|l MUB01
|l MUB01
|m BOOK
|1 FSS
|a Fakulta sociálních studií
|2 SKFSS
|b Sklad
|3 SKL-51421
|9 E15-850
|5 4240779852
|8 20170927
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|f Měsíční SKLAD
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|r 20170927
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| AVA |
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|a SOC50
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