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170515s2004 xxk||||| |||||||||||eng d |
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|x Reklama. Public relations. Média
|2 Konspekt
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|a O'Shaughnessy, John
|4 aut
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| 245 |
1 |
0 |
|a Persuasion in advertising /
|c John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
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| 250 |
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|a First published
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| 264 |
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1 |
|a London :
|b Routledge, Taylor & Francis Group,
|c 2004
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| 300 |
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|a xi, 220 stran :
|b ilustrace
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a bez média
|b n
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| 338 |
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|a svazek
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|a persuaze
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|a reklama a propagace
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|x psychologické aspekty
|2 czenas
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| 650 |
0 |
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|a advertising
|x psychological aspects
|2 eczenas
|
| 650 |
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9 |
|a persuasion
|2 eczenas
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| 655 |
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7 |
|a monografie
|7 fd132842
|2 czenas
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| 655 |
|
9 |
|a monographs
|2 eczenas
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| 700 |
1 |
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|a O'Shaughnessy, Nicholas J.,
|d 1954-
|7 uk2012686161
|4 edt
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