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20170718074241.0 |
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170512s1982 xxk||||| |||||||||||eng d |
| STA |
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|a POSLANO DO SKCR
|b 2017-06-19
|
| 020 |
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|a 0-415-02781-0
|
| 040 |
|
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|a BOD001
|b cze
|e rda
|
| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
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|a 659.1
|2 MRF
|
| 080 |
|
|
|a (048.8)
|2 MRF
|
| 100 |
1 |
|
|a Dyer, Gillian,
|d 1947-
|7 mub2017958584
|4 aut
|
| 245 |
1 |
0 |
|a Advertising as communication /
|c Gillian Dyer
|
| 250 |
|
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|a First published
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| 264 |
|
1 |
|a London :
|b Routledge,
|c 1982
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| 300 |
|
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|a xiv, 230 stran :
|b ilustrace, faksimile
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a bez média
|b n
|2 rdamedia
|
| 338 |
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|a svazek
|b nc
|2 rdacarrier
|
| 490 |
1 |
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|a Studies in culture and communication
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 830 |
|
0 |
|a Studies in culture and communication
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|a POSLANO DO SKCR
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|a FF - ustredni knihovna
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|3 anglistika-PELC
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|4 Zakázka 2818
|7 Dotisk, 2005
|8 20170512
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