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20160323103937.0 |
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160321s2016 xxu||||| |||||||||||eng d |
| STA |
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|a POSLANO DO SKCR
|b 2016-08-11
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| 020 |
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|a 978-1-292-09262-1
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| 040 |
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|a BOD022
|b cze
|e rda
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| 072 |
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 080 |
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|a 659.1
|2 MRF
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| 080 |
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|a 658.8
|2 MRF
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| 080 |
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|a 658.8:005
|2 MRF
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| 080 |
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|a (075)
|2 MRF
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| 100 |
1 |
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|a Kotler, Philip,
|d 1931-
|7 jn20011018131
|4 aut
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| 245 |
1 |
0 |
|a Marketing management /
|c Philip Kotler, Kevin Lane Keller
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| 250 |
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|a 15 global edition
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| 264 |
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|a Boston :
|b Pearson,
|c 2016
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| 300 |
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|a 714, 14, 58 stran :
|b ilustrace
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a bez média
|b n
|2 rdamedia
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| 338 |
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|a svazek
|b nc
|2 rdacarrier
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| 650 |
0 |
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|a marketingový management
|7 ph115229
|2 czenas
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| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
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| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
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| 650 |
0 |
9 |
|a advertising
|2 eczenas
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| 650 |
0 |
9 |
|a marketing management
|2 eczenas
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| 650 |
0 |
9 |
|a marketing
|2 eczenas
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| 655 |
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|a učebnice
|7 fd133770
|2 czenas
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| 655 |
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|a textbooks
|2 eczenas
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| 700 |
1 |
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|a Keller, Kevin Lane,
|d 1956-
|7 mzk2007411198
|4 aut
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| CAT |
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|a PUTNOVA
|b 02
|c 20160321
|l MUB01
|h 1313
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|a FUKSOVA
|b 02
|c 20160323
|l MUB01
|h 1039
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|c 20160811
|l MUB01
|h 1144
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| CAT |
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|c 20210614
|l MUB01
|h 1018
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| CAT |
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|c 20210614
|l MUB01
|h 2005
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| CAT |
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|a BATCH
|b 00
|c 20210724
|l MUB01
|h 1245
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| LOW |
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|a POSLANO DO SKCR
|b 2016-08-11
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| 994 |
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1 |
|l MUB01
|l MUB01
|m BOOK
|1 ESF
|a Ekonomicko-správní fakulta
|2 VOLNY
|b volný výběr
|3 MAR-608
|5 4200475558
|8 20160321
|f 70
|f Prezenční
|g 103/16
|r 20160321
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| 994 |
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1 |
|l MUB01
|l MUB01
|m BOOK
|1 ESF
|a Ekonomicko-správní fakulta
|2 VOLNY
|b volný výběr
|3 MAR-608
|5 4200475559
|8 20160321
|f 74
|f Měsíční
|g 103/16
|r 20160321
|
| 994 |
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1 |
|l MUB01
|l MUB01
|m BOOK
|1 ESF
|a Ekonomicko-správní fakulta
|2 VOLNY
|b volný výběr
|3 MAR-608
|5 4200475560
|8 20160321
|f 74
|f Měsíční
|g 103/16
|r 20160321
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| AVA |
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|a ECO50
|b ESF
|c volný výběr
|d MAR-608
|e available
|t K dispozici
|f 3
|g 0
|h N
|i 104
|j VOLNY
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