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|a POSLANO DO SKCR
|b 2021-03-22
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|a cnb002380061
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020 |
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|a 978-80-265-0027-8
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|a BOD001
|b cze
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041 |
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|a cze
|h eng
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072 |
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|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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|a 159.964.21
|2 MRF
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080 |
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|a (048.8)
|2 MRF
|
100 |
1 |
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|a Mark, Margaret
|7 utb2009515954
|4 aut
|
245 |
1 |
0 |
|a Hrdina nebo psanec /
|c Margaret Mark, Carol S. Pearson ; [překlad Jiří Fadrný]
|
250 |
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|a 1. vyd.
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260 |
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|a Brno :
|b BizBooks,
|c 2012
|
300 |
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|a 352 s. :
|b il.
|
500 |
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|a Podnázev z obálky: jak vytvořit jedinečnou značku pomocí síly archetypů
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650 |
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|a archetypy
|7 ph118505
|2 czenas
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650 |
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|a inzerce
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650 |
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650 |
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650 |
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650 |
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655 |
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|a e-prezenčka
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|a Pearson, Carol,
|d 1944-
|7 utb2009515955
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700 |
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|a Fadrný, Jiří
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