|
|
|
|
LEADER |
01950nam a22005177a 4500 |
001 |
MUB01000990936 |
003 |
CZ BrMU |
005 |
20150625082908.0 |
008 |
140324s2005 xxu||||| |||||||||||eng d |
STA |
|
|
|a POSLANO DO SKCR
|b 2020-12-14
|
020 |
|
|
|a 978-0-8050-7804-6
|
040 |
|
|
|a BOD001
|b cze
|
072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
080 |
|
|
|a 659.131.2
|2 MRF
|
080 |
|
|
|a 808.1
|2 MRF
|
080 |
|
|
|a 659.113
|2 MRF
|
080 |
|
|
|a (035)
|2 MRF
|
100 |
1 |
|
|a Bly, Robert W.,
|d 1957-
|7 utb2009529857
|4 aut
|
245 |
1 |
4 |
|a The copywriter's handbook :
|b a step-by-step guide to writing copy that sells /
|c Robert W. Bly
|
250 |
|
|
|a 3rd ed.
|
260 |
|
|
|a New York :
|b St. Martin's Griffin,
|c c2005
|
300 |
|
|
|a xvii, 410 s.
|
650 |
0 |
7 |
|a reklamní strategie
|7 ph229515
|2 czenas
|
650 |
0 |
7 |
|a reklamní texty
|7 ph116036
|2 czenas
|
650 |
0 |
7 |
|a tvůrčí psaní
|7 ph126817
|2 czenas
|
650 |
0 |
9 |
|a advertising copy
|2 eczenas
|
650 |
0 |
9 |
|a advertising strategy
|2 eczenas
|
650 |
0 |
9 |
|a creative writing
|2 eczenas
|
655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
655 |
|
9 |
|a handbooks and manuals
|2 eczenas
|
CAT |
|
|
|a CHLADILOVA
|b 02
|c 20140324
|l MUB01
|h 1412
|
CAT |
|
|
|a IREINOVA
|b 02
|c 20140327
|l MUB01
|h 0754
|
CAT |
|
|
|a PTICHA
|b 02
|c 20140403
|l MUB01
|h 0938
|
CAT |
|
|
|c 20150404
|l MUB01
|h 0830
|
CAT |
|
|
|a HOLOUBKOVA
|b 02
|c 20150625
|l MUB01
|h 0829
|
CAT |
|
|
|a BATCH
|b 00
|c 20151226
|l MUB01
|h 0449
|
CAT |
|
|
|c 20161101
|l MUB01
|h 2223
|
CAT |
|
|
|c 20201214
|l MUB01
|h 1118
|
CAT |
|
|
|c 20210614
|l MUB01
|h 1008
|
CAT |
|
|
|c 20210614
|l MUB01
|h 1956
|
CAT |
|
|
|a BATCH
|b 00
|c 20210724
|l MUB01
|h 1228
|
M54 |
|
|
|a 659
|
LOW |
|
|
|a POSLANO DO SKCR
|b 2020-12-14
|
994 |
- |
1 |
|l MUB01
|l MUB01
|m BOOK
|1 FF
|a FF - ustredni knihovna
|2 VYBER
|b volný výběr
|3 659-BLY1-1
|5 2571403353
|4 *--zakázka 0028
|8 20140324
|f 74
|f Měsíční
|r 00000001
|s grant1610
|
AVA |
|
|
|a FIL50
|b FF
|c volný výběr
|d 659-BLY1-1
|e available
|t K dispozici
|f 1
|g 0
|h N
|i 9
|j VYBER
|