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|x Management. Řízení
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|b the marketing faculty of the Kellogg School of Management /
|c edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler
|
| 260 |
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|a Hoboken :
|b Wiley,
|c c2005
|
| 300 |
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|a xvii, 334 s. :
|b il.
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|a Obsahuje bibliografii a rejstřík
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|a marketingový management
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|a Tybout, Alice M.
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