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111107s2011 xr ||||| |||||||||||cze d |
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|a POSLANO DO SKCR
|b 2020-02-17
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| 015 |
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|a cnb002219392
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| 020 |
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|a 978-80-7418-111-5
|q (Key Publishing s.r.o.)
|
| 020 |
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|a 978-80-87255-53-7
|q (B.I.B.S., a.s.)
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| 040 |
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|a BOD010
|b cze
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|a cze
|b eng
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| 072 |
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 080 |
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|a 659.1
|2 MRF
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| 100 |
1 |
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|a Kalista, Martin
|7 ola2011655504
|4 aut
|
| 245 |
1 |
0 |
|a Product placement a jeho vliv při umístění v audiovizuálních pořadech /
|c Martin Kalista
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| 250 |
|
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|a Vyd. 1.
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| 260 |
|
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|a Ostrava :
|b Key Publishing,
|c 2011
|
| 300 |
|
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|a 69 s.
|
| 490 |
1 |
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|a Monografie
|
| 500 |
|
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|a Nad názvem koeditor: Brno International Business School
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| 504 |
|
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|a Obsahuje bibliografii a bibliografické odkazy
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| 546 |
|
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|a Anglické resumé
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| 650 |
0 |
7 |
|a regulace reklamy
|7 ph316283
|2 czenas
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a product placement
|7 ph694860
|2 czenas
|
| 650 |
0 |
7 |
|a rozhlasové vysílání
|7 ph125254
|2 czenas
|
| 650 |
0 |
7 |
|a televizní vysílání
|7 ph126525
|2 czenas
|
| 650 |
0 |
9 |
|a product placement
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising regulation
|2 eczenas
|
| 650 |
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|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a radio broadcasting
|2 eczenas
|
| 650 |
0 |
9 |
|a television broadcasting
|2 eczenas
|
| 651 |
|
7 |
|a Česko
|7 ge128065
|2 czenas
|
| 651 |
|
9 |
|a Czechia
|2 eczenas
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| 655 |
|
7 |
|a monografie
|7 fd132842
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| 655 |
|
9 |
|a monographs
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| 710 |
2 |
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|a Brno International Business School
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