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111026s2002 xxu||||| |||||||||||eng d |
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|a POSLANO DO SKCR
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7 |
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|x Sociální interakce. Sociální komunikace
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| 080 |
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|4 aut
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| 245 |
1 |
4 |
|a The entertainment marketing revolution :
|b bringing the moguls, the media, and the magic to the world /
|c Al Lieberman, with Patricia Esgate
|
| 260 |
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|
|a Upper Saddle River, N.J. :
|b Financial Times Prentice Hall,
|c c2002
|
| 300 |
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|a xxxiii, 345 s.
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| 490 |
1 |
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|a Financial Times Prentice Hall books
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| 650 |
0 |
7 |
|a marketing
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0 |
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|a masmédia
|7 ph115233
|2 czenas
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| 650 |
0 |
7 |
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| 650 |
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|a marketing
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| 650 |
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|a Esgate, Patricia
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