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20230531112046.0 |
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110818s2010 gw ||||| |||||||||||eng d |
| STA |
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|a POSLANO DO SKCR
|b 2019-12-20
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| 020 |
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|a 978-3-642-06470-8
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| 040 |
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|a BOD022
|b cze
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| 072 |
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7 |
|a 005
|x Management. Řízení
|2 Konspekt
|9 4
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| 080 |
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|a 005:658.626
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|a 658.8:005
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| 080 |
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|a (048.8)
|2 MRF
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| 100 |
1 |
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|a Kotler, Philip,
|d 1931-
|7 jn20011018131
|4 aut
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| 245 |
1 |
0 |
|a B2B brand management /
|c Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi
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| 260 |
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|a Berlin :
|b Springer,
|c c2010
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| 300 |
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|a xvi, 357 s. :
|b il.
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| 650 |
0 |
7 |
|a řízení značky
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| 650 |
0 |
7 |
|a marketingový management
|7 ph115229
|2 czenas
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| 650 |
0 |
9 |
|a brand management
|2 eczenas
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| 650 |
0 |
9 |
|a marketing management
|2 eczenas
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| 655 |
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7 |
|a monografie
|7 fd132842
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| 655 |
|
9 |
|a monographs
|2 eczenas
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| 700 |
1 |
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|a Pfoertsch, Waldemar A.,
|d 1951-
|7 mub2011660782
|4 aut
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| 700 |
1 |
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|a Michi, Ines
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