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110630s2006 gw ||||| |||||||||||eng d |
| STA |
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|a POSLANO DO SKCR
|b 2019-12-20
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| 020 |
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|a 3-503-09724-4
|z 9783503097241
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| 040 |
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|a BOD022
|b cze
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| 072 |
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7 |
|a 338.3/.4
|x Hospodářská a výrobní odvětví
|2 Konspekt
|9 4
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| 080 |
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|a 338.486
|2 MRF
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| 080 |
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|a 338.487:658.8
|2 MRF
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| 080 |
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|2 MRF
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| 080 |
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|a (048.8:082)
|2 MRF
|
| 245 |
0 |
0 |
|a Marketing efficiency in tourism :
|b coping with volatile demand /
|c edited by Petr Keller, Thomas Bieger
|
| 260 |
|
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|a Berlin :
|b Erich Schmidt,
|c c2006
|
| 300 |
|
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|a vii, 262 s.
|
| 490 |
1 |
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|a International tourism research and concepts ;
|v vol. 1
|
| 650 |
0 |
7 |
|a ekonomika cestovního ruchu
|7 ph138702
|2 czenas
|
| 650 |
0 |
7 |
|a marketing cestovního ruchu
|7 ph572637
|2 czenas
|
| 650 |
0 |
7 |
|a marketingový management
|7 ph115229
|2 czenas
|
| 650 |
0 |
9 |
|a economics of tourism
|2 eczenas
|
| 650 |
0 |
9 |
|a tourism marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing management
|2 eczenas
|
| 655 |
|
7 |
|a kolektivní monografie
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| 655 |
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|a collective monographs
|2 eczenas
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| 700 |
1 |
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|a Keller, Peter,
|d 1944-
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| 700 |
1 |
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|a Bieger, Thomas,
|d 1961-
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|a International tourism research and concepts ;
|v vol. 1
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