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|a Weinstein, Art
|4 aut
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| 245 |
1 |
0 |
|a Handbook of market segmentation :
|b strategic targeting for business and technology firms /
|c Art Weinstein
|
| 250 |
|
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|a 3rd ed.
|
| 260 |
|
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|a New York :
|b Haworth Press,
|c c2004
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| 300 |
|
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|a xviii, 241 s. :
|b il.
|
| 490 |
1 |
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|a Haworth series in segmented, targeted, and customized marketing
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| 504 |
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|a Obsahuje bibliografii a rejstřík
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|a psychografie
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|a segmentace trhu
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|2 czenas
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| 650 |
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|2 czenas
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| 650 |
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|2 eczenas
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| 650 |
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9 |
|a psychography
|2 eczenas
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| 650 |
0 |
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|a strategic marketing
|2 eczenas
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| 655 |
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|7 fd133209
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| 655 |
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9 |
|a handbooks and manuals
|2 eczenas
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| 830 |
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