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|a POSLANO DO SKCR
|b 2019-04-17
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|h eng
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|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
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| 080 |
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|2 MRF
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| 100 |
1 |
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|a Kotler, Philip,
|d 1931-
|7 jn20011018131
|4 aut
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| 245 |
1 |
0 |
|a Chaotika :
|b řízení a marketing firmy v éře turbulencí /
|c Philip Kotler, John A. Caslione ; [překlad Tomáš Juppa]
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| 246 |
3 |
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|a Řízení a marketing firmy v éře turbulencí
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| 250 |
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|a 1. vyd.
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| 260 |
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|a Brno :
|b Computer Press,
|c 2009
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| 300 |
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|a 214 s.
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| 490 |
1 |
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|a Business books
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| 500 |
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| 504 |
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|a Obsahuje bibliografické odkazy a rejstřík
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| 650 |
0 |
7 |
|a krizový management
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| 650 |
0 |
7 |
|a krizový marketing
|7 ph115016
|2 czenas
|
| 650 |
0 |
7 |
|a marketingový management
|7 ph115229
|2 czenas
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| 650 |
0 |
7 |
|a strategický management
|7 ph116291
|2 czenas
|
| 650 |
0 |
7 |
|a strategický marketing
|7 ph116292
|2 czenas
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| 650 |
0 |
9 |
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| 650 |
0 |
9 |
|a crisis marketing
|2 eczenas
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| 650 |
0 |
9 |
|a marketing management
|2 eczenas
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| 650 |
0 |
9 |
|a strategic marketing
|2 eczenas
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| 650 |
0 |
9 |
|a strategic planning
|2 eczenas
|
| 655 |
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7 |
|a kolektivní monografie
|7 fd501537
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| 655 |
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9 |
|a collective monographs
|2 eczenas
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| 700 |
1 |
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|a Caslione, John A.
|7 xx0103695
|4 aut
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| 700 |
1 |
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|a Juppa, Tomáš
|7 xx0080413
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| 830 |
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