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03565cam a2200865 a 4500 |
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MUB01000598979 |
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CZ BrMU |
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20160317130428.0 |
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090831s2009 xr e 001 0 cze |
| STA |
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|a POSLANO DO SKCR
|b 2018-12-10
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| 015 |
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|a cnb001992006
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|a 978-80-251-2396-6
|q (brož.)
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|a (CZ-PrNK)nkc20091992006
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|h eng
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|a 366
|x Ochrana spotřebitele. Chování spotřebitele
|2 Konspekt
|9 18
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| 080 |
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|a 366
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| 100 |
1 |
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|a Lindström, Martin,
|d 1970-
|7 kv2009520752
|4 aut
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| 245 |
1 |
0 |
|a Nákup.ologie :
|b pravda a lži o tom, proč nakupujeme /
|c Martin Lindstrom ; [překlad Petra Švambergová]
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| 246 |
3 |
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|a Nákupologie
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| 250 |
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|a Vyd. 1.
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| 260 |
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|a Brno :
|b Computer Press,
|c 2009
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| 300 |
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|a xiii, 232 s. ;
|c 23 cm
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| 504 |
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|a Obsahuje bibliografii a rejstřík
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| 546 |
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|a Přeloženo z angličtiny
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| 650 |
0 |
7 |
|a marketing
|7 ph115227
|x psychologické aspekty
|2 czenas
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| 650 |
0 |
7 |
|a nakupování
|7 ph123162
|x psychologické aspekty
|2 czenas
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| 650 |
0 |
7 |
|a neuromarketing
|7 ph616003
|2 czenas
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| 650 |
0 |
7 |
|a spotřebitelské chování
|7 ph125966
|x psychologické aspekty
|2 czenas
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| 650 |
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9 |
|a consumer behavior
|x psychological aspects
|2 eczenas
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| 650 |
0 |
9 |
|a consumer behavior
|2 eczenas
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| 650 |
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9 |
|a marketing
|x psychological aspects
|2 eczenas
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| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a neuromarketing
|2 eczenas
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| 650 |
0 |
9 |
|a shopping
|x psychological aspects
|2 eczenas
|
| 650 |
0 |
9 |
|a shopping
|2 eczenas
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| 655 |
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7 |
|a monografie
|7 fd132842
|2 czenas
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| 655 |
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9 |
|a monographs
|2 eczenas
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