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|a POSLANO DO SKCR
|b 2018-12-10
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| 015 |
|
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|a cnb001961382
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| 020 |
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|a 978-80-7400-120-8
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| 040 |
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|a BOD010
|b cze
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7 |
|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
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|a (048.8:082)
|2 MRF
|
| 245 |
0 |
0 |
|a Strategický marketing :
|b teorie pro praxi /
|c Alena Hanzelková ... [et al.].
|
| 250 |
|
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|a Vyd. 1.
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| 260 |
|
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|a Praha :
|b C.H. Beck,
|c 2009.
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| 300 |
|
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|a xix, 170 s.
|
| 490 |
1 |
|
|a C.H. Beck pro praxi
|
| 504 |
|
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|a Obsahuje bibliografii a rejstřík.
|
| 650 |
0 |
7 |
|a marketingový management
|7 ph115229
|2 czenas
|
| 650 |
0 |
7 |
|a strategický management
|7 ph116291
|2 czenas
|
| 650 |
0 |
7 |
|a strategický marketing
|7 ph116292
|2 czenas
|
| 650 |
0 |
9 |
|a marketing management
|2 eczenas
|
| 650 |
0 |
9 |
|a strategic marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a strategic planning
|2 eczenas
|
| 655 |
|
7 |
|a kolektivní monografie
|7 fd501537
|2 czenas
|
| 655 |
|
9 |
|a collective monographs
|2 eczenas
|
| 700 |
1 |
|
|a Hanzelková, Alena,
|d 1975-
|7 mzk2008453232
|4 aut
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| 830 |
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|a C.H. Beck pro praxi
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