Destination Marketing : an integrated marketing communication approach /

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Bibliographic Details
Main Author: Pike, Steven (Author)
Format: Book
Language:English
Published: Amsterdam : Elsevier, 2008.
Edition:1st ed.
Subjects:
cestovní ruch
management destinací
marketing destinací
destination management
destination marketing
tourism
e-prezenčka
Cover Image Table of Contents See ObalkyKnih.cz
Description
Physical Description:xv, 406 s.
ISBN:978-0-7506-8649-5

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