Reklama, propagace a marketingová komunikace /

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Bibliographic Details
Main Authors: Clow, Kenneth E. (Author), Baack, Donald (Author)
Other Authors: Paulíny, Vladimír (Translator)
Format: Book
Language:Czech
Published: Brno : Computer Press, 2008
Edition:Vyd. 1.
Subjects:
Related Items:Translation of: Integrated advertising, promotion, and marketing communications
Description
Item Description:Přeloženo z angličtiny.
Terminologické slovníky.
Physical Description:xx, 484 s. : barev. il.
Bibliography:Obsahuje bibliografie a rejstříky.
ISBN:978-80-251-1769-9