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03118nam a22007097a 4500 |
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MUB01000581528 |
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CZ BrMU |
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20181012135342.0 |
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090427s2008 xxu||||| |||||||||||eng d |
| STA |
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|a POSLANO DO SKCR
|b 2018-08-31
|
| 020 |
|
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|a 978-0-7879-9691-8
|
| 040 |
|
|
|a BOD022
|b cze
|d BOD001
|
| 072 |
|
7 |
|a 316.7
|x Sociologie kultury. Kulturní život
|2 Konspekt
|9 1
|
| 080 |
|
|
|a 316.7:658.8
|2 MRF
|
| 080 |
|
|
|a 658.8:005.21
|2 MRF
|
| 100 |
1 |
|
|a Kotler, Neil G.,
|d 1941-
|4 aut
|
| 245 |
1 |
0 |
|a Museum marketing and strategy :
|b designing missions, building audiences, generating revenue and resources /
|c Neil G. Kotler, Philip Kotler, Wendy I. Kotler.
|
| 250 |
|
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|a 2nd ed.
|
| 260 |
|
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|a San Francisco :
|b Jossey-Bass,
|c 2008.
|
| 300 |
|
|
|a xxx, 511 s. :
|b il.
|
| 650 |
0 |
7 |
|a marketing kultury
|7 ph490143
|2 czenas
|
| 650 |
0 |
7 |
|a muzea
|7 ph115380
|x organizace a řízení
|2 czenas
|
| 650 |
0 |
7 |
|a strategický marketing
|7 ph116292
|2 czenas
|
| 650 |
0 |
9 |
|a marketing of culture
|2 eczenas
|
| 650 |
0 |
9 |
|a museums
|x organization and management
|2 eczenas
|
| 650 |
0 |
9 |
|a strategic marketing
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 700 |
1 |
|
|a Kotler, Philip,
|d 1931-
|7 jn20011018131
|4 aut
|
| 700 |
1 |
|
|a Kotler, Wendy I.,
|d 1947-
|4 aut
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